Because of curiosity and my love of all things Internet related, more than three years ago I attended a bloggers’ get together. When asked if I had a blog, my answer was that “I do so much writing already, why would I ever need or enjoy creating a blog?” Since that memorable evening I read a few blogs, but still felt no desire to have one of my own. And then, it happened! I was bombarded by glowing reports of the importance of and marketing payoffs of having a blog.
Make it easy for people to sign up for your email list by offering valuable content and outstanding incentives (Here’s two posts on incentives or “carrots” for your landing pages, and these work well on reach training goals, too!). Once you have an initial set of content offerings on your business blog, you can include excerpts and links in your email newsletters so that the people on your list are encouraged to click through to see content that interests them.
Look at the websites for major magazines that appeal to your target customer. Lots of them have blogs (which should be an obvious target for you) BUT many of these sites also list their favorite blogs. For example: Martha Stewart has a “Blogs I Like” section on her site. Shoot, if it’s good enough for Martha, it’s probably good enough for you.
Connect with others via their profiles. I read a wonderful book by Ann Rule. When I see others who fill out their profiles saying they enjoy her online blogs books I’ll start a conversation with them about the one book of hers I’ve read. I’ll ask if they have a favorite book of hers and what their recommendation is for a second book of hers I should read. Not only have I met some wonderful people doing this, but I’ve also found some great books and enjoyed reading some new authors as a result of finding people who enjoy reading via their profiles.
Many times you are able to only really know the Business profiles motive of a blogger immediately after you get to know his or her character and nature. Just realize that most bloggers will not be out to scam readers, but their links might or might not be influenced by their capability to make money with that link.
There are several revenue sharing sites that share their revenue with their writers. They will place Google ads around your articles and when someone clicks you get a percentage. Most sites pay 50%. Some pay less and some pay more. A few great revenue sharing sites are ehow, triond, flixya, helium and associated content. If you write enough articles you can make a decent side income.
Visit different sites. Check out the sites for yourself. Decide what you like and don’t like. Some will feel really right to you and others not so much.
You also need to keep your posts clear if you want to be making money with blogs. The spiders that crawl over your content will be looking for sales pitches or nonsensical content. Your blog needs to be commercial free, but you need to write with the intent of your visitors ultimately clicking on the ads. Making money with blogs means knowing how to motivate when you write. If you do not know how to do that, then you may want to take some writing courses or hire someone to write your posts.