These days to be successful in internet marketing you need an integrated marketing strategy. This entails websites, autoresponders, product funnelling, webinars, articles, blogging, tweeting etc, etc, etc…
Define your blog theme. This is a bit vague, because it shouldn’t be too broad or too narrow. It’s very difficult to outline the borders here, but you can use the number of categories as a rule of thumb. You see, you can’t cover all topics in one blog. So if you’re about to add a new category that is somewhat unrelated, think about it. Maybe it’s just better to start a new blog.
Popularity. Don’t pick a topic that doesn’t get more than a thousand searches per day. Even though you can make money with less traffic, if you’re going to spend time working on a project, think long term — as long as you stick to the plan, you’ll be fine.
blogs ARE MAGNETS FOR SEARCH ENGINES: Go on, get on to Google and, whatever topic you search, you’ll inevitably see that the search engines have thrown up a number of Blogs in the top ten results. This is because blogs are constantly showing fresh, new and key word friendly content just like your web pages should; that’s a Blog’s very reason for being. Imagine the value to you of having your own Blog pop in the top end of search results. The ubiquitous search engines clamor to highlight fresh, appropriate content – they love it. Constantly re-newed and freshened Online community for cooperation leave stale, ageing (and rarely updated) web sites for dead.
Sure it took time. Sure it meant she had online blogs to foot the bill to send review copies to these folks. But these blog placements helped her become extremely well connected, and while her direct-pitching efforts to the ‘big guys’ were proving fruitless, these media folks respected the opinion of bloggers enough to book her based on their recommendation.
Why does this happen, you ask? There are almost as many theories as there are SEO (Search Engine Optimization) experts. Many believe that this probation period is not related to the sites themselves, but to their links. It is believed that back link (pure link popularity) credit is placed in a reserve for a period of time (2-4 months) before it is applied to ranking and has an effect. The theory behind this is to combat PR (Page Rank) purchasers from dominating PR from the beginning. It is meant to deter spam websites.
In summary, if you do nothing else but find a product to sell, create a website, attract customers, and then promote the heck out of your products, you will make money online. This is true for all beginners!