I am a firm believer that you grow your business through relationships. (That is why word of mouth is the best form of advertising.) Question – What do you do with a business card? As the saying goes, your net work equals your net worth. So how do you increase your network? We all attend networking events with the hopes of making connections which can turn into relationships. But at the end of the event, we are just usually left with a business card. So again, what do you do with a business card? Most people send a follow-up e-mail to the 3-5 interesting people they met at the event.
Get focused on referrals and introductions. This is where 98% of companies and sales people are losing money. They hardly get any of the referrals they could. Have you set a referral goal at the end of each day as to how many you will ask for tomorrow?
Invite the hiring manager to connect with you on Watch my profile. Even if you don’t end up being offered the position, you still want to remain in contact with the hiring manager because of the networking opportunities. So, this is a good tactic to keep in your back pocket for when you haven’t heard from him or her in a while. Make sure you personalize the invitation note.
You have the ability to become the “new” media. You have the ability to influence people in a positive way. You have the ability to make a difference. Isn’t that really why you got into your business to begin with?
If you use personal face-to-face meetings to help customers, that’s great. If you do it over a telephone, wonderful! If you are making customers (paying customers, that is) giddy with glee that they are dealing with you and your company – I’m High-Fiving you across the digital frontier! Good for you!
Customize your resume whenever possible. You don’t have to go crazy customizing it, but if there is a word or phrase that keeps popping up in a job posting, add it to your document.
Social media marketing is one of the most cost efficient methods in advertising your business. If you haven’t taken advantage of it then now is the right time to do so. For more information regarding this feel free to visit my website.