If you want to become successful in the music industry, there many things you need to know and do. But even if you get all that right, you can prevent yourself from reaching big success by making critical mistakes along the way (and there are many potential mistakes one could make, when not being careful). After coaching and mentoring many musicians and bands seeking a career in music, the same patterns of false assumptions, problems and mistakes appear over and over again. Here are the top 10.
I know we’re not talking about restaurants but compare that same scenario to promoting your music. If you’re any good the word spreads about you and doors open much faster for you. Doing shows and giving away your product at times can really help you move up the music promotion ladder. Another thing I do to promote my music is to come up with other products that get my name out there. I’ve produced short films and written books even though my main objective is selling my music. Doing other things just help you stand out as an artist and enhance your customer’s experience with your brand. That’s why you now see many rappers trying to get into films. What better way to sell more music than to get someone to stare at you on a screen for nearly two hours.
It would also help if you would identify first your target market so you could come up with a more suitable and feasible marketing plan for your music. Knowing who your potential fans and followers are would make it easier for you to think about the strategy that you are about to work on to get your music into their system.
Social media websites are so effective when it comes to promoting music. Especially Facebook, as there is an incredible members logging in every single day. You have the ability to reach a massive audience with sites like Facebook and Twitter. Use these sites as effective tools for networking. The key is to stay active on the sites and make sure that you are constantly updating them. Keep your updates to a reasonable amount within a 24 hour time period though.
Music marketing does not have to be expensive to be effective. There are services like Tune Boom pro that have many options and no longer only work with major labels and artists. This is a huge advantage as they are very familiar with the strategies that work. The Internet has been called the great equalizer as it allows independent bands and artists to effectively get there music and message out at great speed and volume with the precision that in the past was only available to the major labels. The Internet today is an interactive social tool.
The online world is a gold mine for independent artists. There are even tools like myspace plays and view adders that can save you time and get you the results you need in a fraction of the time previously.
You will be surprised to see how much traffic using this powerful method can bring you. Online music promotion does not have to be difficult. Using this marketing technique on a regular basis will get you more exposure for you and your music.